Did you know that roughly half of all businesses do not have clearly defined digital marketing strategies?
This statistic is truly remarkable, particularly in light of the fact that online marketing strategies generate a substantially higher return on investment (ROI) than conventional marketing. It is probable that you are overlooking valuable revenue and leads if you are not currently utilizing digital marketing. You are fortunate to have arrived at the appropriate location.
Creating a Digital Strategy That Provides Results
To develop a successful digital strategy, it is necessary to have a comprehensive comprehension of the business, as well as to clearly define its objectives and develop a profile of its target audience. All of these variables are unique to each business, and as a result, there is no universal strategy. Nevertheless, in order to effectively drive business growth, key ingredients outlined below must be effectively incorporated into every digital strategy.
Website Design
The website is, and should be, the focal focus of any digital strategy because it receives traffic from all other digital marketing channels. A poorly designed website might undo most of the work put in on the other channels.
Listed below are some critical questions to ask when determining whether your website is geared to convert as many visits as possible into leads or customers.
- Is the website optimized for mobile devices and all browsers?
- Is it appropriately optimized for search engines?
- Is there a clear call to action?
- Is it tidy and simple to navigate?
- Are there many lead capture points?
- Is the contact email or phone number easily accessible and clickable?
- Is there a link to the business’s social media pages?
In some instances, founders are using pricing quotes received from Google Cloud and Microsoft Azure to renegotiate discounted contracts with AWS, their primary cloud service provider, said one of the founders.
Search Engine Optimisation
Among all other elements of a digital strategy, SEO is a significant factor in the acquisition of customers and the generation of sales. Ranking high in search results for the appropriate keyword can generate a substantial amount of organic (unpaid) traffic to your website, as nearly all customers initiate their search for a product or service on a search engine.
Blog
It is essential to maintain a blog that consistently shares pertinent, informative, engaging, and valuable content in order to attract the appropriate audience to your website. In addition, it establishes your business as a thought leader or expert in the field and fosters trust with potential consumers. Aside from the fact that a well-written blog can be a valuable source of inbound traffic and prospects, the content also supports your SEO strategy.
Social Media
Social media is an incredibly effective medium for lead generation and branding, and it should be a significant component of your digital strategy to establish a cutting-edge social media plan.. The strategy would involve crystallizing business objectives for social media, developing a content strategy (including audience analysis, content categories, post frequency, and post schedules), and identifying the primary metrics and KPIs that would be employed to consistently establish targets and evaluate success.
Paid Advertising – Google Adwords/Facebook Ads/Instagram/TikTok/LinkedIn Ads/Retargeting
Paid advertising is vital, especially for startups, to help spread the word and reach a larger audience. It can assist drive continuous and valuable traffic to a website while SEO and offline initiatives take time to yield benefits. Paid advertising is an effective customer acquisition and branding tool for existing firms as well, and it should be considered when developing a digital strategy.
Although paid search campaigns on Google Adwords provide the advantage of being highly targeted, displaying ads to individuals who are actively seeking your product or service, retargeting campaigns, as well as campaigns on the Google Display Network, Facebook, and LinkedIn, offer a diverse array of targeting options that could assist you in effortlessly reaching the ideal audience. The message is also disseminated to a broader audience through sponsored updates on LinkedIn and promoted posts on Facebook.
Ad spends must be allocated in accordance with the relevance and efficacy of each medium for the specific business. Subsequently, funds may be reallocated to the medium that is most effective and yields the most favorable outcomes.
Email Marketing
With the growing popularity of social media, email appears to be losing its luster as a successful digital marketing tool. However, this is far from the truth, and email marketing remains as powerful as ever. According to studies, 95% of consumers use email, with 91% checking their inbox at least once every day. Furthermore, a recent McKinsey study discovered that e-mail is still a substantially more effective means to recruit clients, with the rate at which e-mails prompt orders being at least three times that of social media, and the average order value being almost 17 percent greater.
Analytics & Reporting
As the digital strategy is being implemented, it is critical to regularly assess results and compare them to the established KPIs to ensure that all campaigns are on track to produce the anticipated results. It is therefore necessary to create a list of critical metrics for each of the channels described above, which will be monitored and measured at predetermined intervals.
Keeping a careful eye on analytics data can assist steer the plan in the proper direction and repair any faults before a large sum of money is spent.
Right Integration is the key
Each ingredient in the digital plan has distinct benefits, and in order to add genuine value, they must be flawlessly integrated while keeping the business’s overall long-term goals in mind. This seamless integration will ultimately define how successful the plan is and how quickly it begins to produce desired effects.
Offline Integration matters too
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